My 2 Bitz Communications
Sheila Satel - Communications Specialist
ICOMM Executive Summary - BookMaker Services

EXECUTIVE SUMMARY


BookMaker Services is a new company devoted to helping authors see their dreams turn into books. Although many wonderful manuscripts lie hidden in dusty drawers or old banged up filing cabinets, it takes more than just appearing on the printed page to pull them from obscurity. It takes perseverance, hard work and market knowledge. Market knowledge is where BookMaker Services can help an author turn that dust manuscript into something that is polished, in style (the way editors want), and as close to print ready as we can make it.


Specialized reports are the cornerstone of our business. We ensure an author has all the pertinent information required to get their manuscript into the correct hands. Lack of this information has driven many a good story into the dreaded Slush Pile, instead of into the spotlight on the literary stage. In order to facilitate the growth of our company we have developed strategies and tactics to build public awareness. A fresh, creative website will give BookMaker a presence on the world wide web, while fully integrated marketing materials will help build awareness at conferences, literary events and association meetings. Radio spots can be used to applaud our clients publishing successes, announce new innovative staff appointments or sponsorship opportunities.


Client support is crucial to the success of BookMaker. We cannot be everything to everybody, so if we cannot fulfill a client’s specific need, we will find someone who can. Future expansion of the business is a part of our integrated communication and marketing plans to facilitate a smooth transition.